Webinar Wednesdays

 

Late 2018, Women in Energy began hosting Webinar Wednesdays.  Each webinar begins at 12:15 pm and lasts for 30-45 minutes.  So grab your lunch, join fellow members and tune into one of our webinars.  All our webinars are presented by our Corporate and Individual members and other industry experts.

Our 2024-25 schedule is building and we are excited about some of the topics coming your way.  If you are a presenter, please feel free to complete the online form.  If you want to learn more about a topic, let us know.

Keep checking back because our schedule is routinely updated.

Jan
9
Wed
Marketing Tactics That Work: Going Digital
Jan 9 @ 12:15 pm – 1:00 pm

 

 

Marketing Tactics That Work: Going Digital

 

 

 

Fuel delivery companies face a myriad of potential marketing tactics when they try to generate leads and grow their business. Innovations in marketing over recent years have changed the game with breakthroughs in search engine optimization and the increasing role of social media in attracting new business and selling more to existing customers. However, despite this seismic shift, nearly half of organizations do not have a clearly defined digital marketing strategy. Are your marketing efforts keeping up?

 

Join us for a joint webinar with Women in Energy as Regional Sales Representative and digital marketing guru, Gary Corbett pulls back the curtain on “Marketing Tactics that Work: Going Digital,” with insights and in-depth explanations of the different types of different marketing channels and how to apply them for maximum ROI.

 

Gary Corbett is a Regional Sales Representative for Warm Thoughts Communications. With nearly a decade of sales, marketing and account management expertise, Gary has helped hundreds of companies across various industries transform their marketing strategies by filling gaps in their advertising, allowing them to spend more time on their customers and grow their businesses. His significant experience in the digital arena includes website development, social media marketing, and digital presence management.

 

“Marketing Tactics That Work: Going Digital” will take place Wednesday, January 9th at 12:15 pm and run for 40 minutes. Join us by registering below!

 

 

 

Jan
16
Wed
Payment security to protect Fuel Marketers and your customers
Jan 16 @ 12:15 pm – 1:00 pm

Ever wonder exactly what PCI was and why it’s so important? In this presentation learn the basics of PCI and best practices to protect your business and your customers.

Together, we’ll explore:

  • What is PCI and /why it’s important
  • Best practices to protect your customers
  • Best practices to protect your company
  • Types of security breaches
  • What to do if your company has a breach

To register for this webinar, click here.

Jan
23
Wed
How to Build Your Business through Better Relationships
Jan 23 @ 12:15 pm – 1:00 pm

Join Roger Daviston and Dr. Michael Semon for our next webinar.  This will be an enlightening session about leadership.  Why can’t we get our team to do the things necessary to produce consistent results?  In advance of class, rate your company culture.  Click here to get a copy of a rating chart.  Look at the list of symptoms, rate them for your organization and together we’ll learn why we have these issues and how to address them.  To register for this webinar, click on this link.

Jan
30
Wed
Is Your Website “Working” for You?
Jan 30 @ 12:15 pm – 1:00 pm

Your company’s website is central to all of your marketing efforts. It is the place where current and prospective customers go to find out everything they want to know about your company and your services. Improving and maintaining your website is an ongoing process that is critical for continued success on and off the Internet. Whether you have someone working on your website or you maintain it yourself, you can benefit from looking at your website with a critical eye. In this webinar, we will explore how a successful website makes it easy for visitors to find information and ultimately drive them to fill out a form or call the office. We will touch on SEO (search engine optimization) best practices, as well as analyzing website traffic with Google Analytics.  

 

Register Now
Feb
6
Wed
The K-Factor Compromise: How well do K-Factors predict individual deliveries?
Feb 6 @ 12:15 pm – 1:00 pm

Just because something has been around for a while doesn’t mean that it’s the best thing. This presentation will look into actual K’s, actual weather, actual consumption – and will explain why most of you are actually doing very well based upon the technology and methods that you currently employ.  We will also look at whether the current methodology is going to serve you well in the future (Spoiler alert: It won’t)!

Session Outline

Just because something has been around for a while doesn’t mean that it’s the best thing.  There is little argument that the biggest single expense to operate a heating oil business is the cost of delivering fuel. There is also little argument that if you could make fewer deliveries, you would be more profitable. There has always been talk about moving towards more efficient deliveries.  Updating K’s, reviewing accounts, and the like – all to see whether you can move average delivery sizes up 10, 15 or even 20 gallons – without the risk of seeing increases in the number of runouts.

This presentation will look into actual K’s, actual weather, actual consumption – and will explain why most of you are actually doing very well based upon the technology and methods that you currently employ.  We will also look at whether the current methodology is going to serve you well in the future (Spoiler alert: It won’t)!

To register for this webinar, click here.

Feb
20
Wed
What’s my Business Worth? Valuing a Retail Energy Business
Feb 20 @ 12:15 pm – 1:00 pm

We can go on-line and find out what almost everything we own is worth from our house to our furniture.  One exception is the value of our largest asset, our business.

The purpose of the presentation is to show various methods of how retail fuel companies are valued.  Understanding that a stock gifting value has a different value than a fair market sale value can save family businesses hundreds of thousands of dollars in taxes.  The same is true for C-Corp to S-Corp conversions.  In addition, a properly done cash flow valuation will give owners insights as to how to improve their businesses and create useful budgeting and measurement metrics to assist in process improvements.

Valuations are a key tool to better understanding a business and they can be used by marketers for several purposes including:

 

  1. Stock gifting for tax advantage succession planning
  2. Acquisitions to expand and grow
  3. Buy-sell agreements among partners
  4. Banking purposes to fund expansion and growth projects
  5. Conversion from C-Corp to S-Corp
  6. Forming employee stock ownership plans
  7. Budgeting and planning to improve processes
  8. Personal goodwill calculations

Feb
27
Wed
SEO Made Simple: Tips to Improve Your Website’s Success
Feb 27 @ 12:15 pm – 1:00 pm

Jennifer LeClerc of Consumer Focus, delivered a webinar a few weeks ago, “Is your Website Working for you?”   That webinar brought on a host of questions about SEO or Search Engine Optimization, thus the requst to have her do one on this important topic.  In this informative webinar she will explain more. 

 

Search Engine Optimization is a mystery to most people; however it is very important to the success of your website and online presence. This webinar will give you the basic information you need to implement simple changes on your website and have a better understanding of reports and data you may receive from Google Analytics or your SEO professional. We will also discuss how you can add your business to various online directories, including Google My Business, and successfully optimize your listing. In addition, we will briefly cover how online reviews can help your SEO and tips on how to increase the number of reviews you have.

We will explore the following topics:

  • What SEO means and why it is important
  • SEO best practices that you can check
  • Important data you can get from SEO reports and Google Analytics
  • What those data mean to your business
  • How to use those data to improve your website and marketing
  • Value of adding your business to online directories
  • Setting up and optimizing Google My Business (formerly Google Maps)
  • Finding other directories and listings
  • How reviews help your SEO
  • How to ask for and manage reviews

 

REGISTER NOW
Mar
6
Wed
Selling Mindset & Mechanics – How the best reps create and maintain your differentiation in the home
Mar 6 @ 12:15 pm – 1:00 pm

No need to pre-register for this next webinar.  Simply click on the button to join us at 12:15 pm.  Once you are in Zoom, you will see the phone number to call in.

About the webinar:

The best reps, sales or service, have a plan. What they do before, during and after every sales call creates and maintains your differentiation in the marketplace. Todd Fach, Renew Financial, has spent 20 years working with sales/service reps around the world honing on how to take their approach to the next level. Attendees will walk away from this webinar with one to three ideas to improve the relationships and overall performance with their customers.

Mar
20
Wed
The Art of Listening
Mar 20 @ 12:15 pm – 1:00 pm

Based upon feedback from attendees at Todd Fach, Renew Financial’s, last webinar Todd has been receptive to doing another webinar for our group.  This time he will be presenting the Art of Listening.  You can pre-register for this webinar by clicking here for this Wednesday, March 20, 2019 – 12:15 pm webinar.

Mar
27
Wed
Time Management
Mar 27 @ 12:15 pm – 1:00 pm

You might wonder why this webinar is so detailed, the reason . . . Sandy Lamb, Focal Point Coaching, so kindly reached out to us about a future speaking engagement.  I invited her to do a webinar for our group so that we could see and hear her talent firsthand.  Thank you Sandy!  To register for this webinar, click here.  

About her presentation

24 hours in a day, 7 days in a week and once it’s gone, you can’t get it back.  You aren’t going to FIND the time to pursue your goals, you are going to MAKE the time to pursue them.  Instead of asking yourself do you have enough time, ask how are you spending the time that you have?  Time management is really life management, management of yourself.  It is the ability to determine the sequence of events > what you do first, what you do second, and what you don’t do at all.  Please join me as I take you through an abbreviated version of my Eat that Frog! Workshop based on the Brian Tracy book by the same name. I will teach you tips and techniques to increase your productivity and get more done in less time!

About Sandy

Sandy has a passion for helping business leaders and owners and is known for challenging the status quo to get the best out of your greatest asset, people.  Aspiring female leaders, in male dominated industries, work with her to embrace their authentic divine femininity and feel confident leading like a “Boss Lady”. They allow themselves to reveal emotion to demonstrate they care and gain trust with their employees and in return, they gain loyalty and respect as a leader. Business coaching is the perfect opportunity for her to give back the expertise and operational insights she learned in corporate America while affording her the opportunity to spend more time blending family and wellness into her life.

In the Corporate World

Sandy had a long career, spanning 27 years with Bechtel Corporation in several business lines, across numerous functions including Cost and Schedule Management, Marketing and Strategy, Contract Management, Acquisitions, Program and Project Management.  She was fortunate to travel with her family throughout the U.S. assigned to many signature projects:  including Homeland Security Technology Program at Nevada Test Site training first responders, an Extended Power Uprate project at St. Lucie Nuclear Power Plant in Florida, and most recently, destroying chemical weapons at Army Pueblo Chemical Depot in Colorado for the Department of Defense.

In the Community

Sandy is a graduate from Johns Hopkins University with an MBA in International Business and an undergraduate degree of Bachelor of Business in Economics. She loves to volunteer her time in the community and in her church. She is a chair for the Colorado Springs Regional Action Committee for Women’s Foundation of Colorado, a member of Southern Colorado Women’s Chamber of Commerce, Vice President of Membership for Toastmasters Club, a facilitator for Institute for Veterans and Military Families and a certified business consultant for the Pikes Peak Region Small Business Development Center (SBDC). Self-care for Sandy consists of yoga, meditation, bible study and spending time with her husband of 22 years, Michael, and 3 children: Caitlyn (17), Brendan (15) and Ainslee (12) in scenic Colorado Springs, CO.

Sandy Lamb                                          

Owner, Altitude Business Coaching LLC

slamb@focalpointcoaching.com

Contact: 240/566-2718