Late 2018, Women in Energy began hosting Webinar Wednesdays. Each webinar begins at 12:15 pm and lasts for 30-45 minutes. So grab your lunch, join fellow members and tune into one of our webinars. All our webinars are presented by our Corporate and Individual members and other industry experts.
Our 2024-25 schedule is building and we are excited about some of the topics coming your way. If you are a presenter, please feel free to complete the online form. If you want to learn more about a topic, let us know.
Keep checking back because our schedule is routinely updated.
The new decade is just around the corner – and with it comes some new breakthroughs in marketing your business. With an abundance of new channels for you to leverage to reach customers, it can be challenging figuring out where to start. From breakthroughs in advanced search engine capabilities to advertising on smart speakers like Google Home and Amazon’s Alexa, this changing environment is paving the way for future marketing.
Gary will share our competitive intelligence on what we see working in the retail energy space and address various marketing initiatives to grow your business.
Gary Corbett is a Regional Sales Representative for Warm Thoughts Communications. With nearly a decade of sales, marketing and account management expertise. Gary has helped hundreds of companies across various industries transform their marketing strategies by filling gaps in their advertising, allowing them to spend more time on their customers and grow their businesses. His significant experience in the digital arena includes website development, social media marketing, and digital presence management.
To register for this webinar, click here.
This webinar will cover:
Painless Growth: The 10 Simple Rules for Building Proft and Wealth
Ruth King has lived business success and business failure. In this session she gives you the lessons learned so you can avoid business failure and achieve financial freedom.
You’ll discover:
Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the construction industry (including plumbing, heating and air conditioning, generators, pool and spa companies, etc.) since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.
Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.
She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.
After twelve years on the road, doing 200 flights per year, she knew there had to be a better way to reach business people who wanted to build their businesses and train their employees. She began training on the Internet in 1998 and began the first television like broadcasting in 2002. Channels currently include www.profitabilityrevolution.com and www.hvacchannel.tv.
Ruth holds an MBA in Finance from Georgia State University and Bachelor’s and Master’s Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania.
She holds a Class II HVAC contractor’s license (inactive) in Georgia.
Ruth is passionate about helping adults learn to read, photography, and marathon races. She helped start an adult literacy organization in 1986 that currently serves over 1,000 adults per year and ran the Boston Marathon and 11 other marathons so far.
Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.
Her latest book, The Ugly Truth about Cash, joined Stephen Covey, Napoleon Hill, Dale Carnegie and 33 other esteemed authors in the top 37 books start up businesses (and other business owners) should read. This book preceded by the #1 Best Selling Book, The Courage to be Profitable and two other award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.
She contributes a monthly financial column to HVACR Business as well as columns in Reeves Journal, Today’s AC, and many other regional publications. Ruth is part of Jim Blasingame’s Small Business Advocate brain trusts and appears frequently on his national radio program. She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.
Ruth has spoken for national and state association meetings, national and local trade shows, manufacturers, distributors, and others in 49 of 50 states. (She is looking for a reason to go to North Dakota). Ruth is a down to earth, thought provoking speaker who provides audiences with ideas that will inspire them and help them earn more profits.
To register for this webinar, click here.
The amount of digital marketing choices available can be overwhelming. You may be asking yourself what marketing activities are most important to achieve my goals? How do I create a plan that I can follow? What is missing from my current marketing? This webinar will explain the benefits of various digital marketing activities and when they are most beneficial to your growth. We will look at marketing that is commonly underutilized but can make a big impact on reaching more people and increasing sales.
To register for this webinar, click here.
An employee handbook can be an incredibly valuable to a company if practical and implemented properly. An employee handbook is an opportunity for an employer to welcome employees, educate its workforce about company standards and procedures, and outline prohibited conduct. An employee handbook also provides an employer with certain legal protections. This program will review the policies a company must include, might include, and should never include in its employee handbook. It will also review the policies that should be updated and drafting considerations.
To read Gillian’s bio, click on the link –Saul Ewing Arnstein Lehr – Gillian A. Cooper. Then register for this important discussion – click here.
If you’re familiar with today’s marketing, you’ve likely heard the phrase, “content is king.” But what exactly does that mean – and more importantly, what does it mean to retail energy companies? thanks to advancements in interactive technologies and evolving media consumption habits – content is proving to play an increasingly important role in how today’s consumers get information.
Join us for a joint webinar with Women in Energy as Marketing Manager, Melissa Bellas covers what makes a great content marketing strategy and how fuel companies can leverage content marketing to generate more leads for their business.
Melissa Bellas is Marketing Manager at Warm Thoughts Communications, where she prepares the marketing and advertising objectives with a keen focus on increasing brand awareness, generating leads and acquiring new customers. She is a contributor on a wide range of marketing topics to Indoor Comfort Magazine.
“Fueling Your Business’ Content Marketing Strategy” will take place Wednesday, November 6th at 12:15 pm and run for 40 minutes. Join us by clicking here.
This presentation is based on focus groups conducted by Consumer Focus with Millennials in Massachusetts and Rhode Island. Heating oil marketers face significant challenges as their customer base gets older, and more homes are sold to Millennials, now in their 20s and 30s, in the coming years. You’ll learn what this next generation of customers think about heating oil, propane, and biofuels, and how important, or not, it is to be green compared to saving money.
To register for this webinar, click here.
Successful service companies dominate their marketplace by NOT blending in. They differentiate their services and deliver exceptional customer experiences. In this webinar, you will learn how to leverage common sense behaviors into relationship-building strategies. You will also learn processes that will enable your front-line team to handle difficult customers. The flowcharts, templates and diagrams in this webinar are priceless. You will learn strategies you can implement IMMEDIATELY. To register for this webinar, click here.
A little about Steve . . . 
Steve Coscia is one of the most widely published and quoted authorities in the mechanical trade industry. He has spoken at Eastern Energy Expo and numerous OESP Chapters have hosted his seminars. Thousands of professionals rely on Coscia’s instruction and more than 200 colleges and trade schools use his customer service curriculum and textbooks. Coscia has earned the Certified Speaking Professional ® (CSP) designation from the National Speakers Association. More about Steve