Webinar Wednesdays

 

Late 2018, Women in Energy began hosting Webinar Wednesdays.  Each webinar begins at 12:15 pm and lasts for 30-45 minutes.  So grab your lunch, join fellow members and tune into one of our webinars.  All our webinars are presented by our Corporate and Individual members and other industry experts.

Our 2024-25 schedule is building and we are excited about some of the topics coming your way.  If you are a presenter, please feel free to complete the online form.  If you want to learn more about a topic, let us know.

Keep checking back because our schedule is routinely updated.

Nov
7
Wed
Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!
Nov 7 @ 12:15 pm

When: November 7th, 2018
Time: Begins at 12:15 pm

About: This program will show you how to leverage the customer data you already have to create better online and offline experiences.

REGISTER HERE

Nov
14
Wed
Making Social Media Work for Your Company
Nov 14 @ 12:15 pm – 1:00 pm

When: November 14th, 2018
Time: 12:15 pm – 1:00 pm

Attendees will learn:

  • Engagement and branding strategies for staying relevant on your customers’ Facebook feed, turning your customers into raving fans and growing your presence to reach a much wider audience
  • How to manage your online reputation in both good and bad situations
  • Best practices from fuel dealers in the industry and the do’s and don’ts to successfully grow your online presence and attract customers

REGISTER HERE

Nov
28
Wed
Rocket Profits
Nov 28 @ 12:15 pm – 1:00 pm

When: November 28th
Time: 12:15pm

About:

You don’t want your business to “crash and burn” like the early rocket experiments. Scientists
eventually got it right. They learned from their mistakes and now rockets quickly get to their
destinations. You can rocket your profits using easy to implement processes.

Discover where you really are now, realistic profit planning, and the fastest way to get there
using the 10 Laws of Profits and the 10 Rules for Cash.

Leave this session with what you must do to avoid “crashing and burning” and quickly get to
where you want to go.  No Advance Registration is Required! If you wish to join the webinar and would like a reminder, send an e-mail to jgarber@wewomeninenergy.com

Join the webinar

 

Dec
5
Wed
Retain & Secure the Next Generation
Dec 5 @ 12:15 pm

When: December 5th, 2018
Time: Begins at 12:15 pm

About:
Recent NORA research indicates that “younger consumers and new homeowners have the highest probability of converting to an alternative fuel source”. Heating oil marketers face a new set of challenges as more and more homes are sold to a much younger customer base, Millennials, adults in their twenties and thirties. How should heating oil companies reach out and attract the next generation of homeowners? What do Millennials think about oil heat and home energy in general?

Consumer Focus Marketing has conducted extensive focus groups with Millennials, and will share analytics on:

  • Which messages and communication channels resonate best with Millennials.
  • What buying habits Millennials have and how they perceive oil heat.
  • How marketers can craft a consistent marketing message using various channels to reach Millennials effectively.

REGISTER HERE

Dec
12
Wed
Local Marketing – What’s Important, What’s Not, and How to Tell the Difference
Dec 12 @ 12:15 pm

Local Marketing:

What’s Important, What’s Not and How to Tell the Difference

Are your social media and digital marketing programs hitting the communities with your best prospects? Are these ads micro-targeting homeowners on the “right” streets, or are you blanketing everyone in the county? And what about all those online directories? Do you know if your company information is correct? Are they showing outdated promotions, or worse, no promotions at all? Are local radio and print advertising relics of the past, or (once again) the next big things? Join us as we explore the many ways that local marketing can widen your sales efforts.

Click here to sign up for the next Women in Energy Webinar on
Wednesday, December 12, 2018.

 

REGISTER NOW 

 

 

 

 

Jan
9
Wed
Marketing Tactics That Work: Going Digital
Jan 9 @ 12:15 pm – 1:00 pm

 

 

Marketing Tactics That Work: Going Digital

 

 

 

Fuel delivery companies face a myriad of potential marketing tactics when they try to generate leads and grow their business. Innovations in marketing over recent years have changed the game with breakthroughs in search engine optimization and the increasing role of social media in attracting new business and selling more to existing customers. However, despite this seismic shift, nearly half of organizations do not have a clearly defined digital marketing strategy. Are your marketing efforts keeping up?

 

Join us for a joint webinar with Women in Energy as Regional Sales Representative and digital marketing guru, Gary Corbett pulls back the curtain on “Marketing Tactics that Work: Going Digital,” with insights and in-depth explanations of the different types of different marketing channels and how to apply them for maximum ROI.

 

Gary Corbett is a Regional Sales Representative for Warm Thoughts Communications. With nearly a decade of sales, marketing and account management expertise, Gary has helped hundreds of companies across various industries transform their marketing strategies by filling gaps in their advertising, allowing them to spend more time on their customers and grow their businesses. His significant experience in the digital arena includes website development, social media marketing, and digital presence management.

 

“Marketing Tactics That Work: Going Digital” will take place Wednesday, January 9th at 12:15 pm and run for 40 minutes. Join us by registering below!

 

 

 

Jan
16
Wed
Payment security to protect Fuel Marketers and your customers
Jan 16 @ 12:15 pm – 1:00 pm

Ever wonder exactly what PCI was and why it’s so important? In this presentation learn the basics of PCI and best practices to protect your business and your customers.

Together, we’ll explore:

  • What is PCI and /why it’s important
  • Best practices to protect your customers
  • Best practices to protect your company
  • Types of security breaches
  • What to do if your company has a breach

To register for this webinar, click here.