When:
December 5, 2018 @ 12:15 pm
2018-12-05T12:15:00-05:00
2018-12-05T12:30:00-05:00
Contact:
Michelle Wilson, Consumer Focus Marketing
When: December 5th, 2018
Time: Begins at 12:15 pm
About:
Recent NORA research indicates that “younger consumers and new homeowners have the highest probability of converting to an alternative fuel source”. Heating oil marketers face a new set of challenges as more and more homes are sold to a much younger customer base, Millennials, adults in their twenties and thirties. How should heating oil companies reach out and attract the next generation of homeowners? What do Millennials think about oil heat and home energy in general?
Consumer Focus Marketing has conducted extensive focus groups with Millennials, and will share analytics on:
- Which messages and communication channels resonate best with Millennials.
- What buying habits Millennials have and how they perceive oil heat.
- How marketers can craft a consistent marketing message using various channels to reach Millennials effectively.