Your company’s website is central to all of your marketing efforts. It is the place where current and prospective customers go to find out everything they want to know about your company and your services. Improving and maintaining your website is an ongoing process that is critical for continued success on and off the Internet. Whether you have someone working on your website or you maintain it yourself, you can benefit from looking at your website with a critical eye. In this webinar, we will explore how a successful website makes it easy for visitors to find information and ultimately drive them to fill out a form or call the office. We will touch on SEO (search engine optimization) best practices, as well as analyzing website traffic with Google Analytics.
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