Jennifer LeClerc of Consumer Focus, delivered a webinar a few weeks ago, “Is your Website Working for you?” That webinar brought on a host of questions about SEO or Search Engine Optimization, thus the requst to have her do one on this important topic. In this informative webinar she will explain more.
Search Engine Optimization is a mystery to most people; however it is very important to the success of your website and online presence. This webinar will give you the basic information you need to implement simple changes on your website and have a better understanding of reports and data you may receive from Google Analytics or your SEO professional. We will also discuss how you can add your business to various online directories, including Google My Business, and successfully optimize your listing. In addition, we will briefly cover how online reviews can help your SEO and tips on how to increase the number of reviews you have.
We will explore the following topics:
- What SEO means and why it is important
- SEO best practices that you can check
- Important data you can get from SEO reports and Google Analytics
- What those data mean to your business
- How to use those data to improve your website and marketing
- Value of adding your business to online directories
- Setting up and optimizing Google My Business (formerly Google Maps)
- Finding other directories and listings
- How reviews help your SEO
- How to ask for and manage reviews
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