How Strong Company Culture Can Breed Customer Retention

February 1, 2024
February 21, 2024 @ 12:15 pm – 1:00 pm
Judy Garber

About the Presentation:

While trucks, vans, liquid fuel, equipment, etc., are vital components to run a business it is paramount that you should focus on your most important asset- your existing employees. In this workforce climate of high employee turnover, it is important now more than ever to build a strong company culture and promote communicating in one voice.

In this webinar, Kristen Williams of Consumer Focus™ Marketing will talk about how employee retention has a direct correlation to customer retention. Kristen will some empowerment tools that will not only add efficiency but will help build morale for your employees.

  • Creative incentive programs
  • Employee Focus Groups
  • Create a cookbook for success
  • Team building exercises
  • Onboarding

With her many years of industry experience, Kristen has a unique perspective on how to enhance the customer experience. Kristen will share various techniques that CSR’s, Drivers and Techs can use that will help them effectively communicate and allow the homeowner to receive consistent messaging from everyone in the company. Some of the customer service techniques include:

  • CSR 101- tone, greeting
  • De-escalation & Objection handling
  • Negotiation skills
  • Retention tactics

This seminar will provide you with the tools to help empower your employees which will in turn help them greatly enhance the customer experience.

About our Presenter:

Kristen Williams, Senior Sales Consultant, Consumer Focus Marketing

Kristen Williams is the Senior Sales Consultant at Boston Environmental, the parent company for Consumer Focus Marketing and P3 Propane Safety. Consumer Focus Marketing is a marketing firm that specializes in developing strategic communications for the home heating oil and propane industry. P3 Propane Safety offers increased efficiency and reduced error rates to marketers in the propane industry. P3 offers many risk management products and services, such as its duty-to-warn mailing service and safety and training services.

Kristen has worked in the propane industry for the past 8 years, originally starting as a Customer Service Specialist. Since then, she has held many positions ranging from Logistics Supervisor, District Manager, Sales, and Customer Service management at a regional level. She’s had the pleasure to manage and lead various teams including drivers, technicians, and customer service representatives.

Kristen was recognized by the Young Gassers Class of 2021 “30 Under 30” program and was nominated for the World LPG Association’s Young Woman of the Year award in 2020.

Now, Kristen is thrilled to be able to serve propane marketers from a consultants perspective. She uses her experience and knowledge of working “in the field” to be able to provide industry leaders with enhanced tools, practices, and procedures to ensure top notch customer service and safety/operational excellence.