There is no denying the role of social media in today’s society—especially for small to mid-sized businesses. Gone are the days of one-way communications from businesses to consumers. Today, successful retail energy businesses harness the power of social media to build their brand community, engage with prospects and customers, and above all else, offer unmatched customer service. In this second installment of our Women in Energy Customer Service Training, Ed Cardell, Senior Marketing Consultant at Warm Thoughts Communications, will touch on some of the learnings from Part 1, and exploring additional tools, skills and talking points to enhance today’s Customer Care Experience, even in the age of social media.
