Webinar Wednesdays

 

Late 2018, Women in Energy began hosting Webinar Wednesdays.  Each webinar begins at 12:15 pm and lasts for 30-45 minutes.  So grab your lunch, join fellow members and tune into one of our webinars.  All our webinars are presented by our Corporate and Individual members and other industry experts.

Keep checking back because our schedule is routinely updated.

Feb
21
Wed
How Strong Company Culture Can Breed Customer Retention
Feb 21 @ 12:15 pm – 1:00 pm

About the Presentation:

While trucks, vans, liquid fuel, equipment, etc., are vital components to run a business it is paramount that you should focus on your most important asset- your existing employees. In this workforce climate of high employee turnover, it is important now more than ever to build a strong company culture and promote communicating in one voice.

In this webinar, Kristen Williams of Consumer Focus™ Marketing will talk about how employee retention has a direct correlation to customer retention. Kristen will some empowerment tools that will not only add efficiency but will help build morale for your employees.

  • Creative incentive programs
  • Employee Focus Groups
  • Create a cookbook for success
  • Team building exercises
  • Onboarding

With her many years of industry experience, Kristen has a unique perspective on how to enhance the customer experience. Kristen will share various techniques that CSR’s, Drivers and Techs can use that will help them effectively communicate and allow the homeowner to receive consistent messaging from everyone in the company. Some of the customer service techniques include:

  • CSR 101- tone, greeting
  • De-escalation & Objection handling
  • Negotiation skills
  • Retention tactics

This seminar will provide you with the tools to help empower your employees which will in turn help them greatly enhance the customer experience.

About our Presenter:

Kristen Williams, Senior Sales Consultant, Consumer Focus Marketing

Kristen Williams is the Senior Sales Consultant at Boston Environmental, the parent company for Consumer Focus Marketing and P3 Propane Safety. Consumer Focus Marketing is a marketing firm that specializes in developing strategic communications for the home heating oil and propane industry. P3 Propane Safety offers increased efficiency and reduced error rates to marketers in the propane industry. P3 offers many risk management products and services, such as its duty-to-warn mailing service and safety and training services.

Kristen has worked in the propane industry for the past 8 years, originally starting as a Customer Service Specialist. Since then, she has held many positions ranging from Logistics Supervisor, District Manager, Sales, and Customer Service management at a regional level. She’s had the pleasure to manage and lead various teams including drivers, technicians, and customer service representatives.

Kristen was recognized by the Young Gassers Class of 2021 “30 Under 30” program and was nominated for the World LPG Association’s Young Woman of the Year award in 2020.

Now, Kristen is thrilled to be able to serve propane marketers from a consultants perspective. She uses her experience and knowledge of working “in the field” to be able to provide industry leaders with enhanced tools, practices, and procedures to ensure top notch customer service and safety/operational excellence.

Feb
28
Wed
Reaching Your Ideal Customer with Advanced Targeting  
Feb 28 @ 12:15 pm – 1:00 pm

About the Presentation:  This webinar will discuss the importance of targeted smart marketing in order to reach specific customers and prospects. All at lower costs than traditional marketing. Casting a wide net is fine if you do not care what you catch or what you spend, but by using the right bait, you’ll attract exactly the catch you’re looking for.

Presenter:  David Heiser, Primedia

To Register for this Webinar, click on the Button below:

 

Mar
13
Wed
Learn more about our new Mentorship Program
Mar 13 @ 12:30 pm – 1:30 pm

We are thrilled to announce the creation of an inspirational new Women in Energy Mentorship Program!

The energy industry shapes the world we live in, and women play a pivotal role in creating that future. That’s why we’re bringing together a circle of empowered female mentors and mentees who will uplift one another to new heights.

Learn more about this new program by joining the zoom call on March 13 at 12:30.

The mission of the Women in Energy Mentorship Program is to embolden rising stars and encourage them to harness their innate strengths, amplify their voices with courage, and step into their calling as leaders in the energy revolution.

Pamela Morrissey, Cargas, is spearheading this new program and will lead this presentation.

“When women support each other, magic happens. We can’t wait for you to be a part of this spark and this sisterhood.”