Webinar Wednesdays


Late 2018, Women in Energy began hosting Webinar Wednesdays.  Each webinar begins at 12:15 pm and lasts for 30-45 minutes.  So grab your lunch, join fellow members and tune into one of our webinars.  All our webinars are presented by our Corporate and Individual members and other industry experts.

Keep checking back because our schedule is routinely updated.

How to Foster an Environment of Retention at your Company
Feb 1 @ 12:15 pm – 1:00 pm

Presented by Gerry Brien, Senior Vice President of Consumer Focus Marketing with special Guest Marty Kirshner, Partner and Chair of Energy Practice at Gray, Gray & Gray and Gray 

Younger generations of employees don’t stay in job roles as long as their retiring counterparts did. This is a challenge with which the energy industry in particular is struggling. Fortunately, we have a solution.

In this presentation, you’ll learn how employers can solve the pressing issue of a flighty workforce. Tactics such as focus groups allow your CSRs, drivers, technicians, and other staff to share what is and isn’t working within your company. Working with your employees shows that you truly care about fostering an environment of retention at your company by listening to the feedback your team has for you.

Listening to your employees also helps your company grow. Happy, listened-to employees refer others to their workplace, speak highly of you as an employer, and stay in their roles without looking elsewhere for work. In addition, it’s cost effective to retain your existing workforce; the Employee Benefits Network reports that it can cost as much as 33% of an employee’s annual salary to replace them.

Marty Kirshner of Gray, Gray & Gray will be joining the webinar to share creative ideas on how to retain your employees and how to make your company a magnet for future career seekers.

Your existing employees are your most valuable asset and the most crucial element of your company’s longevity—attend this webinar to learn specific strategies on how to keep them around.

Unlocking LinkedIn’s All-Star Status
Feb 15 @ 12:15 pm – 1:00 pm

Presenters:  Jamie Clark, Social Media Specialist of Consumer Focus Marketing, and Jodi Moore, Senior Copywriter & Brand Manager of Consumer Focus Marketing.

Does the LinkedIn algorithm consider you to have an all-star profile? Is your business page going the distance to stand out among competitors? In this short webinar, Jamie Clark and Jodi Moore from Consumer Focus Marketing will dive into specific details on how to optimize your personal and business pages on LinkedIn to increase your reach and improve your bottom line. Learn how your settings can impact who sees your profile, steps your business can take for increased visibility, and the importance of giving your LinkedIn footprint the attention it deserves.

Topics will include:

  • Steps to gain all-star status on your personal LinkedIn profile
  • Secrets to success for every profile section (headshot, cover photo, headline, etc.)
  • How optimizing your profile will lead to profit for your business
  • Tips on developing your business page for maximum visibility and engagement
  • And more!

There’s no better time to optimize and leverage your personal and business LinkedIn pages than now.

Season of Growth -Summer Marketing for Stronger Year-Round Business
Mar 8 @ 12:15 pm – 1:00 pm


After a challenging winter that saw fuel retailers plagued by warm weather, price spikes and legislative obstacles, the summer offers time and space to bounce back and build your business. A strong off-season marketing campaign can set your company up to gain market share, increase equipment sales, offer new services and attract new customers and staff.

Presented by:  David Heiser, Primedia

Winning the Battle Against Imposter Syndrome
Nov 15 @ 12:15 pm – 1:00 pm


About our Presenter, Lisa Hintz:

LisaCEO and Founder of The Confidence Track, has worked in corporate leadership for the last 25+ years, including Fortune 300 companies, leading large teams spanning across the U.S. and Canada.

Lisa offers her years of leadership, coaching, and talent development expertise to organizations and individuals across the country through various leadership training, workshops, and programs.

The foundation of her programs starts with strengthening leadership confidence. While she customizes programs for her clients, her flagship programs and masterminds touch on overcoming confidence roadblocks, authentic and empathetic leadership approaches, applying stronger and more effective communication strategies, and navigating tough conversations, just to name a few.


“5 Habits To Relieve Stress Today”
Nov 29 @ 12:15 pm – 1:00 pm

Program Description: Join Jessica Harrington MPH, stress management public health educator who helps you relieve stress, by telling her story about how burnout took over her life. Jessica, will help you create an understanding of stress in your life and create habits to help relieve stress today. These habits include, communication, environment, mindfulness, acceptance and self-care.

About our Presenter:   Jessica Harrington, received her Master in Public Health at West Chester University. She is the owner of Journey to Yourself, is a speaker, and  stress management health educator. Through her career and education, she realized that we all have a common issue—everyone, at some point or another, struggles with handling stress. Through her own life journey, Jessica created Journey To Yourself.


Jessica Harrington, MPH

Owner, Stress Management Health Educator
Journey to Yourself

w: journeytoyourself.net

e: jessica@journeytoyourself.net

Calendar Link

See me in actionDemo Reel 


Building Your Bench and Recruiting the Right People
Dec 13 @ 12:15 pm – 1:00 pm

Presenter: Kelly Flagg, Executive Director at Associated General Contractors of Maine.

Kelly was one of our speakers at our workshop held in April 2023.

Attendees can expect to walk away with an enhanced understanding of the importance of career pathing, internal training and planning for both the leadership and workforce of the future. She will also some success stories of organizations using apprenticeship as a recruitment, training and retention tool.

Speaking with one Voice
Jan 10 @ 12:15 pm – 1:00 pm

Speaking with One Voice . . .  a Panel Discussion.

This idea came about after a panel discussion was hosted at our annual conference.  The dialog was dynamic and audience participation terrific.

Many energy companies are under pressure.  The good news is that each of the sources of energy have a good story to tell.  How do you get that message out to policy makers, existing customers, and the general public?  It starts from within your four walls.  All of your team members should speak with the same voice.  All of your marketing materials need to be clear and concise.

Our panelists:

Nicky Kollie, ICPA Association – Importance of belonging to an Association and attending meetings.

Jen LeClerc, Consumer Focus – Review of your marketing materials

Jamie Densmore, Densmore Oil – Sharing the Owners Perspective

Speaking to be Heard: “Effective Communications & Presentations”
Jan 17 @ 12:15 pm – 1:00 pm

A little about the webinar:

The presentation will include overcoming the fear of public speaking, effective presentations with confidence, and impromptu speaking tips and tricks.

About the Presenter:

Jackee Hawkins is a Cargas Systems Consultant, Intacct

Jackee has been a member of Conestoga Toastmasters since 2016 holding various roles including President, Vice President of Education, and currently Vice President of Membership. I am also an Area Director for four Lancaster County Toastmasters clubs helping them meet their goals and club initiatives. I have a financial background in manufacturing and real estate. I have found that gaining confidence and overcoming my fear of public speaking enabled me to transition to a software consulting role engaging in impromptu speaking and presentations regularly where before, I would have hidden under my desk.

Its All About the Supply Chain – a Panel Discussion
Feb 7 @ 12:15 pm – 1:00 pm

How often do you hear the situation blamed on Supply Chain? Imagine working in that position? Controlling the flow of products and getting finished products out the door while at the same time getting yelled at by fellow employees and customers isn’t an easy task. You either run or figure it out. You will meet a couple of women who have weathered this storm and here to share with us their stories and provide ideas you might implement within your company or department.

Our Panel includes:


How Strong Company Culture Can Breed Customer Retention
Feb 21 @ 12:15 pm – 1:00 pm

About the Presentation:

While trucks, vans, liquid fuel, equipment, etc., are vital components to run a business it is paramount that you should focus on your most important asset- your existing employees. In this workforce climate of high employee turnover, it is important now more than ever to build a strong company culture and promote communicating in one voice.

In this webinar, Kristen Williams of Consumer Focus™ Marketing will talk about how employee retention has a direct correlation to customer retention. Kristen will some empowerment tools that will not only add efficiency but will help build morale for your employees.

  • Creative incentive programs
  • Employee Focus Groups
  • Create a cookbook for success
  • Team building exercises
  • Onboarding

With her many years of industry experience, Kristen has a unique perspective on how to enhance the customer experience. Kristen will share various techniques that CSR’s, Drivers and Techs can use that will help them effectively communicate and allow the homeowner to receive consistent messaging from everyone in the company. Some of the customer service techniques include:

  • CSR 101- tone, greeting
  • De-escalation & Objection handling
  • Negotiation skills
  • Retention tactics

This seminar will provide you with the tools to help empower your employees which will in turn help them greatly enhance the customer experience.

About our Presenter:

Kristen Williams, Senior Sales Consultant, Consumer Focus Marketing

Kristen Williams is the Senior Sales Consultant at Boston Environmental, the parent company for Consumer Focus Marketing and P3 Propane Safety. Consumer Focus Marketing is a marketing firm that specializes in developing strategic communications for the home heating oil and propane industry. P3 Propane Safety offers increased efficiency and reduced error rates to marketers in the propane industry. P3 offers many risk management products and services, such as its duty-to-warn mailing service and safety and training services.

Kristen has worked in the propane industry for the past 8 years, originally starting as a Customer Service Specialist. Since then, she has held many positions ranging from Logistics Supervisor, District Manager, Sales, and Customer Service management at a regional level. She’s had the pleasure to manage and lead various teams including drivers, technicians, and customer service representatives.

Kristen was recognized by the Young Gassers Class of 2021 “30 Under 30” program and was nominated for the World LPG Association’s Young Woman of the Year award in 2020.

Now, Kristen is thrilled to be able to serve propane marketers from a consultants perspective. She uses her experience and knowledge of working “in the field” to be able to provide industry leaders with enhanced tools, practices, and procedures to ensure top notch customer service and safety/operational excellence.