Don’t Let Your Website go Cold: Keep Customers Coming Back

In this webinar, Michael Dobson, SEO and Marketing Manager of Consumer Focus Marketing, will discuss the importance of keeping your website fresh and engaging. A website is often the first impression a customer has of your business, and one of the most powerful tools you have to retain and attract customers.

Michael will share why regularly updating your site, adding new content, and implementing ongoing improvements can boost your search visibility, encourage customers to return, and ultimately increase revenue.

About the Presenter

Michael Dobson provides integrated marketing strategy and account management for clients in the oil and propane sector, focusing on comprehensive messaging through multiple marketing channels. He creates unique digital marketing campaigns to help clients acquire customers, increase sales and web traffic, build brand awareness, improve customer engagement, and more. Michael has been an SEO & Marketing Manager for over 10 years, with nine years dedicated to the energy industry. Michael has a Bachelor of Science from the University of Massachusetts-Amherst. He has been working at Consumer Focus for the past 6 years.

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