Late 2018, Women in Energy began hosting Webinar Wednesdays. Each webinar begins at 12:15 pm and lasts for 30-45 minutes. So grab your lunch, join fellow members and tune into one of our webinars. All our webinars are presented by our Corporate and Individual members and other industry experts.
Our 2024-25 schedule is building and we are excited about some of the topics coming your way. If you are a presenter, please feel free to complete the online form. If you want to learn more about a topic, let us know.
Keep checking back because our schedule is routinely updated.
When: December 5th, 2018
Time: Begins at 12:15 pm
About:
Recent NORA research indicates that “younger consumers and new homeowners have the highest probability of converting to an alternative fuel source”. Heating oil marketers face a new set of challenges as more and more homes are sold to a much younger customer base, Millennials, adults in their twenties and thirties. How should heating oil companies reach out and attract the next generation of homeowners? What do Millennials think about oil heat and home energy in general?
Consumer Focus Marketing has conducted extensive focus groups with Millennials, and will share analytics on:
Are your social media and digital marketing programs hitting the communities with your best prospects? Are these ads micro-targeting homeowners on the “right” streets, or are you blanketing everyone in the county? And what about all those online directories? Do you know if your company information is correct? Are they showing outdated promotions, or worse, no promotions at all? Are local radio and print advertising relics of the past, or (once again) the next big things? Join us as we explore the many ways that local marketing can widen your sales efforts.
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Ever wonder exactly what PCI was and why it’s so important? In this presentation learn the basics of PCI and best practices to protect your business and your customers.
Together, we’ll explore:
To register for this webinar, click here.
Join Roger Daviston and Dr. Michael Semon for our next webinar. This will be an enlightening session about leadership. Why can’t we get our team to do the things necessary to produce consistent results? In advance of class, rate your company culture. Click here to get a copy of a rating chart. Look at the list of symptoms, rate them for your organization and together we’ll learn why we have these issues and how to address them. To register for this webinar, click on this link.
Your company’s website is central to all of your marketing efforts. It is the place where current and prospective customers go to find out everything they want to know about your company and your services. Improving and maintaining your website is an ongoing process that is critical for continued success on and off the Internet. Whether you have someone working on your website or you maintain it yourself, you can benefit from looking at your website with a critical eye. In this webinar, we will explore how a successful website makes it easy for visitors to find information and ultimately drive them to fill out a form or call the office. We will touch on SEO (search engine optimization) best practices, as well as analyzing website traffic with Google Analytics.
Register Now
Just because something has been around for a while doesn’t mean that it’s the best thing. This presentation will look into actual K’s, actual weather, actual consumption – and will explain why most of you are actually doing very well based upon the technology and methods that you currently employ. We will also look at whether the current methodology is going to serve you well in the future (Spoiler alert: It won’t)!
Session Outline
Just because something has been around for a while doesn’t mean that it’s the best thing. There is little argument that the biggest single expense to operate a heating oil business is the cost of delivering fuel. There is also little argument that if you could make fewer deliveries, you would be more profitable. There has always been talk about moving towards more efficient deliveries. Updating K’s, reviewing accounts, and the like – all to see whether you can move average delivery sizes up 10, 15 or even 20 gallons – without the risk of seeing increases in the number of runouts.
This presentation will look into actual K’s, actual weather, actual consumption – and will explain why most of you are actually doing very well based upon the technology and methods that you currently employ. We will also look at whether the current methodology is going to serve you well in the future (Spoiler alert: It won’t)!
To register for this webinar, click here.
We can go on-line and find out what almost everything we own is worth from our house to our furniture. One exception is the value of our largest asset, our business.
The purpose of the presentation is to show various methods of how retail fuel companies are valued. Understanding that a stock gifting value has a different value than a fair market sale value can save family businesses hundreds of thousands of dollars in taxes. The same is true for C-Corp to S-Corp conversions. In addition, a properly done cash flow valuation will give owners insights as to how to improve their businesses and create useful budgeting and measurement metrics to assist in process improvements.
Valuations are a key tool to better understanding a business and they can be used by marketers for several purposes including:
Jennifer LeClerc of Consumer Focus, delivered a webinar a few weeks ago, “Is your Website Working for you?” That webinar brought on a host of questions about SEO or Search Engine Optimization, thus the requst to have her do one on this important topic. In this informative webinar she will explain more.
Search Engine Optimization is a mystery to most people; however it is very important to the success of your website and online presence. This webinar will give you the basic information you need to implement simple changes on your website and have a better understanding of reports and data you may receive from Google Analytics or your SEO professional. We will also discuss how you can add your business to various online directories, including Google My Business, and successfully optimize your listing. In addition, we will briefly cover how online reviews can help your SEO and tips on how to increase the number of reviews you have.
We will explore the following topics:
REGISTER NOW
No need to pre-register for this next webinar. Simply click on the button to join us at 12:15 pm. Once you are in Zoom, you will see the phone number to call in.
About the webinar:
| The best reps, sales or service, have a plan. What they do before, during and after every sales call creates and maintains your differentiation in the marketplace. Todd Fach, Renew Financial, has spent 20 years working with sales/service reps around the world honing on how to take their approach to the next level. Attendees will walk away from this webinar with one to three ideas to improve the relationships and overall performance with their customers. |
