Late 2018, Women in Energy began hosting Webinar Wednesdays. Each webinar begins at 12:15 pm and lasts for 30-45 minutes. So grab your lunch, join fellow members and tune into one of our webinars. All our webinars are presented by our Corporate and Individual members and other industry experts.
Our 2024-25 schedule is building and we are excited about some of the topics coming your way. If you are a presenter, please feel free to complete the online form. If you want to learn more about a topic, let us know.
Keep checking back because our schedule is routinely updated.
When: November 7th, 2018
Time: Begins at 12:15 pm
About: This program will show you how to leverage the customer data you already have to create better online and offline experiences.
When: November 14th, 2018
Time: 12:15 pm – 1:00 pm
Attendees will learn:
When: November 28th
Time: 12:15pm
About:
You don’t want your business to “crash and burn” like the early rocket experiments. Scientists
eventually got it right. They learned from their mistakes and now rockets quickly get to their
destinations. You can rocket your profits using easy to implement processes.
Discover where you really are now, realistic profit planning, and the fastest way to get there
using the 10 Laws of Profits and the 10 Rules for Cash.
Leave this session with what you must do to avoid “crashing and burning” and quickly get to
where you want to go. No Advance Registration is Required! If you wish to join the webinar and would like a reminder, send an e-mail to jgarber@wewomeninenergy.com
When: December 5th, 2018
Time: Begins at 12:15 pm
About:
Recent NORA research indicates that “younger consumers and new homeowners have the highest probability of converting to an alternative fuel source”. Heating oil marketers face a new set of challenges as more and more homes are sold to a much younger customer base, Millennials, adults in their twenties and thirties. How should heating oil companies reach out and attract the next generation of homeowners? What do Millennials think about oil heat and home energy in general?
Consumer Focus Marketing has conducted extensive focus groups with Millennials, and will share analytics on:
Are your social media and digital marketing programs hitting the communities with your best prospects? Are these ads micro-targeting homeowners on the “right” streets, or are you blanketing everyone in the county? And what about all those online directories? Do you know if your company information is correct? Are they showing outdated promotions, or worse, no promotions at all? Are local radio and print advertising relics of the past, or (once again) the next big things? Join us as we explore the many ways that local marketing can widen your sales efforts.
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