Calendar

Feb
1
Wed
How to Foster an Environment of Retention at your Company
Feb 1 @ 12:15 pm – 1:00 pm

Presented by Gerry Brien, Senior Vice President of Consumer Focus Marketing with special Guest Marty Kirshner, Partner and Chair of Energy Practice at Gray, Gray & Gray and Gray 

Younger generations of employees don’t stay in job roles as long as their retiring counterparts did. This is a challenge with which the energy industry in particular is struggling. Fortunately, we have a solution.

In this presentation, you’ll learn how employers can solve the pressing issue of a flighty workforce. Tactics such as focus groups allow your CSRs, drivers, technicians, and other staff to share what is and isn’t working within your company. Working with your employees shows that you truly care about fostering an environment of retention at your company by listening to the feedback your team has for you.

Listening to your employees also helps your company grow. Happy, listened-to employees refer others to their workplace, speak highly of you as an employer, and stay in their roles without looking elsewhere for work. In addition, it’s cost effective to retain your existing workforce; the Employee Benefits Network reports that it can cost as much as 33% of an employee’s annual salary to replace them.

Marty Kirshner of Gray, Gray & Gray will be joining the webinar to share creative ideas on how to retain your employees and how to make your company a magnet for future career seekers.

Your existing employees are your most valuable asset and the most crucial element of your company’s longevity—attend this webinar to learn specific strategies on how to keep them around.

Feb
15
Wed
Unlocking LinkedIn’s All-Star Status
Feb 15 @ 12:15 pm – 1:00 pm

Presenters:  Jamie Clark, Social Media Specialist of Consumer Focus Marketing, and Jodi Moore, Senior Copywriter & Brand Manager of Consumer Focus Marketing.

Does the LinkedIn algorithm consider you to have an all-star profile? Is your business page going the distance to stand out among competitors? In this short webinar, Jamie Clark and Jodi Moore from Consumer Focus Marketing will dive into specific details on how to optimize your personal and business pages on LinkedIn to increase your reach and improve your bottom line. Learn how your settings can impact who sees your profile, steps your business can take for increased visibility, and the importance of giving your LinkedIn footprint the attention it deserves.

Topics will include:

  • Steps to gain all-star status on your personal LinkedIn profile
  • Secrets to success for every profile section (headshot, cover photo, headline, etc.)
  • How optimizing your profile will lead to profit for your business
  • Tips on developing your business page for maximum visibility and engagement
  • And more!

There’s no better time to optimize and leverage your personal and business LinkedIn pages than now.